I just saw this myself: AMD is committing to freeing its graphics drivers.
AMD will soon deliver open graphics drivers, said Henri Richard just a few minutes ago, and the audience at the opening keynote of the Red Hat Summit broke into applause and cheers. Richard, AMD's executive vice president of sales and marketing, promised: "I'm here to commit to you that it's going to get done." He also promised that AMD is "going to be very proactive in changing way we interface with the Linux community."
If they make good on this promise, it will be fantastic for GNU/Linux users. Currently, ATI graphics support is very lackluster on the platform. NVIDIA offers a proprietary driver that mostly works, but their closed development has injured the community's ability to advance the state of X.org, and challenged the ability for GNU/Linux distributions to "just work".
I commit that if AMD makes good on this announcement and produces a reasonably working free driver for Linux and X.org, and NVIDIA has not matched their offering at the time I need to upgrade, I will definitely purchase an AMD/ATI card.